The Federal Government has launched an online data platform to draw investors into tourism and the creative industries. It wants both sectors to add $100bn to the economy and create over three million jobs by 2030.
What D30 Is
The platform is called D30, short for Destination 2030. Hannatu Musawa, the Minister of Art, Culture, Tourism and the Creative Economy, unveiled it in Abuja on Tuesday.
Musawa said poor data has held these sectors back for years. Investors and officials often cannot tell how big the opportunities are. D30 is meant to fix that.
How It Will Work
The platform brings sector data, research, mapping and economic intelligence into one place. Investors, government bodies, businesses and entrepreneurs can use it to spot opportunities. They can also find infrastructure gaps before they commit money.
Musawa gave examples of who may benefit. A producer may want to build a film studio. A state government may be planning a tourist destination. An entrepreneur may want to grow a creative business.
She stressed that D30 is not a database for storing information. In her words, its job is to support decisions that help businesses grow and guide investors to viable projects.
Linking Tourism and the Creative Economy
The minister said the two sectors feed each other. Nigerian music, films, festivals and heritage can spark interest in the country as a destination. That interest can then create demand for hotels and local industries.
For this reason, D30 treats both sectors as one connected opportunity.
Targets and Conditions
Musawa said the platform supports President Bola Tinubu’s Renewed Hope Agenda, which aims to diversify the economy. The ministry’s roadmap targets $100bn in GDP contribution and more than three million jobs by 2030.
She warned that these goals will not be met by the platform alone. They need coordinated action, strategic investment, stronger institutions, better infrastructure and a friendly business climate.
Call for Contributions
The minister asked ministries, agencies, state governments, industry groups, private operators and research institutions to supply data. The government plans a framework that protects the confidentiality of what is shared. Trusted, published intelligence will then be open to stakeholders.
She said the platform’s worth will be judged by the investment it unlocks and the jobs it helps create. She also thanked Cavista, the ministry’s technology partner, for building it.
Permanent Secretary’s View
The ministry’s Permanent Secretary, Abdulkarim Ozi, called the launch an important milestone. He said music, film, fashion, visual arts and tourism sites can attract investment and employment. This, he added, depends on reliable information and the right infrastructure.
