Flavour made history once again by selling out the OVO Wembley Arena on August 24, 2024. The iconic artist electrified the crowd with a captivating performance, showcasing hits from his extensive catalog, including tracks from his latest project, African Royalty, released in December 2023. Fans were treated to unforgettable renditions of hits like “Game Changer” and “Levels.”
The concert was not just a solo affair; Nigerian music heavyweights Phyno, Falz, and Iyanya joined Flavour on stage for dynamic guest performances. The star-studded event also saw appearances from socialite and businessman Cubana Chief Priest, The Plug co-founder and Davido’s manager Asa Asika, singer Chike, and Nigerian international footballer Alex Iwobi.
Flavour’s sold-out show at the OVO Wembley Arena underscores his status as one of Africa’s most influential artists. With a nearly 20-year career, he has consistently infused African cultural elements into his music, particularly his Igbo heritage, earning him numerous awards and widespread recognition.
In a recent appearance on the Adesope Podcast, Flavour emphasized his identity as an African artist rather than just an Afrobeats artist. He called for the media to highlight the diverse musical talents across Africa instead of solely focusing on Afrobeats’ global rise.
With this latest achievement, Flavour joins the ranks of Nigerian stars like Adekunle Gold and Kizz Daniel, who have also sold out the OVO Wembley Arena in 2024, solidifying his place among Africa’s musical elite.